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Public Communications Theory and Practice for Scientists

Participants: Open to all 2017 SCEC Annual Meeting attendees.

Date: September 10, 2017
Time: 1:30pm-5:00pm
Location: Hilton Palm Springs Resort, Palm Canyon Room

Conveners: Jason Ballmann, Mark Benthien, and Zachary Hall

SUMMARY: Following the path forward established at last year’s SCEC Annual Meeting (2016) communications workshop, this year’s workshop continues to address how the SCEC community disseminates its diverse amount of research to the public and media. A particular focus will be to explore the role of public information officers (PIOs), provide tools and techniques for how scientists can better work with PIOs, and how scientists can be their own PIO. Additionally, attendees will be given the opportunity to implement theory into practice via breakout practice sessions with peers, led by workshop conveners, that will cover many aspects of media training and public speaking. Light refreshments will be served.

SUNDAY, SEPTEMBER 10, 2017

  Part 1: The Public Information Officer (PIO) and You  
13:30 - 13:35 Introduction Jason Ballmann
13:35 - 13:50 Background and research Zach Hall
13:50 - 14:00 Why you are your best communicator Zach Hall
14:00 - 14:10 Break  
  Part 2: Public Speaking/Media Training Workshop  
14:10 - 14:15 The value of first and last impressions Zach Hall
14:15 - 14:30 Preparing to be your best Zach Hall
14:30 - 15:00 Delivery Skills Zach Hall
15:00 - 15:20 How to talk about data and jargon Zach Hall
15:20 - 15:30 Break  
15:30 - 15:45 Keeping the media on message: S.O.C.O. and impromptu speaking Zach Hall
15:45 - 16:45 Breakouts for interview impromptu speaking exercises Jason Ballmann & Zach Hall
16:45 - 17:00 Open Q and A and close All